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You’re just about to finish your book. It’s going through the final stages of editing and now your focus has shifted to getting your book out into the world. But where do you start? If this is your first book, it might seem a bit frightening, but if you lay out your plan in a timeline, you’ll find it’s going to be much easier for you to accomplish your goals and the vision you have for your launch. What is your ideal outcome? Most authors plan their book launch to cover at least a week, but a few will continue throughout the first month of the release.
Writing cannot be rushed, and takes as long as it takes. Sometimes, for the writer, it can feel like wrestling with an octopus to get all the elements lined up, logical and effective.
Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.
Consider becoming an expert in a narrow niche. For example, instead of trying to learn all about photography, you could focus (oooh-sorry about the pun) on digital photography, choosing a camera, commercial photography, or photographing weddings, portraits, children, animals, nature or some other specialized area. It would take much less time to become an custom sunglasses with writing on taking great photographs of babies than it would to become an expert on all things related to photography.
One reader defined expert as an ex drip under pressure= ex-spurt. This sort of tongue-in-cheek assessment of the so-called experts that pop up on television talk shows and news articles leave you wondering, “Where did they find this guy?” And yet they’re being paid a lot of money to produce mediocre observations that are supposed to enlighten us. Worse yet, these observations are meant to guide our thinking and help us form our opinions.
A writer must be able to start with the end in mind. I know you’ve heard that phrase before (probably too often). But with a writer it’s definitely true. Writing a book needs you to be able to see the end product. To see what your book will be when you finish.
Just as on the news, “reporters” do not necessarily have to be experts in the story they are covering. The reporter gathers the facts, organizes them appropriately, and presents them to their viewers. It is possible to take this approach in your marketing as well. Collect and present the facts, and never take credit for ideas and content which is not yours.
Repetitive and Unwanted Emails. I’ve had this happen more times than I can count. Somehow an author finds my email address and adds it to his email list and I start hearing from him every couple of days about all his book events and why I should buy his book. Even if I want to be on the person’s email list, sending me an email every couple of days is irritating. An email once a month or even once a week isn’t that bad, but I have other things to do than read about your book events on the East Coast when I live in Texas, and I am not going to hop on a plane to attend your book signing, especially if I’ve already read your book and had it signed. And if you’ve added me to your email list without my permission, well, technically, that’s illegal.
Plan properly for a project. Use an outline. Break the project into segments and flesh out each segment so that the project is “written” before actual paragraphs are produced.
There are three tasks involved in developing your book’s differentiation statement. You need a Pitch Line then you have to answer two questions. The first is: What’s in it for the buyer? and the second is: What’s different about this book?
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